Do you think that email marketing is dead? Well, then you are wrong! If email marketing was over, then your inbox would not be jam-packed with emails from a multitude of companies. Never assume that this marketing strategy is a waste of time. Instead, it is the best strategy to nourish your hot leads and boost conversions. Also, email marketing is an incredible way to increase brand loyalty, and that’s why companies still prefer email marketing as one of the best strategies to reach out to their customers.
In 2017, more than 269 billion emails were sent globally, and by 2021, it is expected to increase to almost 320 billion emails because companies are focusing on bulk email marketing services. However, even though companies run several email marketing campaigns, the click-through rate is only around 2.5 percent, and the open click rate is assumed to be about 20-30 percent.
Why is the open rate so little?
This is because email marketing is all about quality over quantity, and thus, companies need to provide the best email marketing services in order to compete. The main ground rule of email marketing is to have attractive content that the users can relate to, and that’s where companies go wrong!
Businesses need to keep in mind that marketing is not about their product or service. It is all about the customers. So hit the customers with the pain points that you feel they might be facing by creating an engaging and compelling campaign, which would urge them to open the mail.
To make things easier for your email campaign, we have picked up the best strategies that will help you excel in your business.
Over the years, email marketing has been seen as the most genuine marketing strategy to address individual and business customers. Regardless of your product or service, there are several ways to reach out to your customers by adding value to them. Be innovative and stick to the goals when running an email campaign, and always be welcoming to trying out new ideas.
Meo Forest is an emerging email marketing company in Vancouver, Canada that provides the best email marketing services and PPC advertising services. We also have Google Ads and small business SEO services that are tailored to the needs of our clients. Our experienced team of email marketing experts works tirelessly to connect all the gaps in your business and make a brand out of it.