In today’s competitive search engine market, SEO is one of the best ways to drive traffic to your website without any additional costs for paid advertising services. However, SEO is a time-consuming process and consists of various strategies and practices to improve the website’s position in search engines.
SEO is the way through which Google determines which site should rank first on a particular keyword. Optimizing your website with the perfect keywords is a complex task, and for that you need to have a clear view on who your competitors are and the what ranking strategies they are following. There are two kinds of SEO: off-page and on-page SEO.
On-page SEO is all about how you improve your website ranking with the help of keywords, header text, site speed and so on. In contrast, off-page SEO is all about creating backlinks on other websites to increase your site’s ranking. The following are some great strategies which will help you to rank your website on Google through SEO.