Best Email Marketing Strategies For Your Business

June 5, 2020
Adriene
Marketing

Do you think that email marketing is dead? Well, then you are wrong! If email marketing was over, then your inbox would not be jam-packed with emails from a multitude of companies. Never assume that this marketing strategy is a waste of time. Instead, it is the best strategy to nourish your hot leads and boost conversions. Also, email marketing is an incredible way to increase brand loyalty, and that’s why companies still prefer email marketing as one of the best strategies to reach out to their customers.

In 2017, more than 269 billion emails were sent globally, and by 2021, it is expected to increase to almost 320 billion emails because companies are focusing on bulk email marketing services. However, even though companies run several email marketing campaigns, the click-through rate is only around 2.5 percent, and the open click rate is assumed to be about 20-30 percent.

Why is the open rate so little?

This is because email marketing is all about quality over quantity, and thus, companies need to provide the best email marketing services in order to compete. The main ground rule of email marketing is to have attractive content that the users can relate to, and that’s where companies go wrong!

Businesses need to keep in mind that marketing is not about their product or service. It is all about the customers. So hit the customers with the pain points that you feel they might be facing by creating an engaging and compelling campaign, which would urge them to open the mail.

To make things easier for your email campaign, we have picked up the best strategies that will help you excel in your business.

Talk To Your Customers

Have you ever seen the emails sent by Spotify? We must all have at least once opened it because their subject lines are catchy and personalized.

That is what email marketing is all about! Start a conversation with your customers so that they feel connected and receive some additional value through all your emails. It is always best to give your customers a say in the email by providing relevant content, hence improving the likelihood of engagement.

Segmentation Is Important

Not all humans are the same, so it doesn’t make sense to send the same email campaign to all your target audience. Segmenting your audience can be based on their behavior, interests, or demographics.

For instance, you can segment the audience on the basis of their interest in food and so on. Always remember: You are not dealing with the email addresses; you must consider what the people want.

Quality Over Anything

Email is not about regularly sending random emails without thinking about what you are writing and providing to the audience. Don’t ever think about the number of emails you are sending.

Before that, there is a whole procedure that you need to follow. Have a fantastic template that will surely help you convert prospects into leads. Always ensure that your content is providing value to your audience and not distracting them.

Everything Starts With The Subject Line

When an email comes to your inbox, what is the first thing that you notice? The subject line, right! The attention span of the audience lasts only for three-four seconds, and that is why the subject line matters.

Design a subject line that sounds curious or funny so that your audience feels like opening the mail. It is always best to add the first name in the subject line because that will provide a unique texture. Also, adding an emoji can help you stand out from the crowd.

Authenticate The Domain

Do you ever check your spam emails? No one does! An email enters the spam folder because of various reasons, and the prominent one is because your email domain might not be authenticated.

Not authenticating your email domain can drastically impact you because it can excessively decrease your open rate and click-through rate. Also, if your email is in the spam folder, you might seem spurious in front of your customers.

Over the years, email marketing has been seen as the most genuine marketing strategy to address individual and business customers. Regardless of your product or service, there are several ways to reach out to your customers by adding value to them. Be innovative and stick to the goals when running an email campaign, and always be welcoming to trying out new ideas.

Meo Forest is an emerging email marketing company in Vancouver, Canada that provides the best email marketing services and PPC advertising services. We also have Google Ads and small business SEO services that are tailored to the needs of our clients. Our experienced team of email marketing experts works tirelessly to connect all the gaps in your business and make a brand out of it.

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